Strategic Social Media
Growth & Management
I help coaches and businesses build authentic, engaging brands online. Stop stressing about what to post and let's turn your social media into your best growth engine.
Frecy Resurreccion
Social Media Manager & Strategist
What I need from you before we start
A smooth onboarding process ensures we hit the ground running. Here's exactly what you need to prepare.
Logo & Branding
PNG transparent logo, brand colours (hex codes), and preferred fonts for all graphics and templates.
Visual Assets
High-res profile photo, plus training photos and videos (minimum 20 photos, 5 video clips). Phone quality is fine!
Account Access
Instagram login access or add me as a Meta Business Suite manager to post, schedule, and view analytics.
Business Details
Your coaching packages and booking link for CTAs, plus 3 words that describe your coaching style.
Audience Insights
Your top 5 most common questions from athletes to build educational content.
Social Proof & Events
1-2 client success stories (can be anonymous) and upcoming races/events in your calendar.
Target Audience
Understanding exactly who we are talking to is the foundation of our strategy.
Primary
Age-group triathletes 28–45, Australia. Recreational runners training for half/full marathons. Time-crunched professionals who train 8–12 hrs/week.
Secondary
Beginner endurance athletes wanting structure. Cyclists moving into multisport. Women returning to sport post-pregnancy or injury.
Pain Points
Training without a plan. Constant injury cycles. Not improving despite hours of effort. No accountability. Intimidated by pro-athlete culture.
Core Desires
Cross the finish line. PB their race. Feel confident on race day. Balance training with family & work. Have an expert in their corner.
The Launch Process
A structured 8-step roadmap to elevate your online presence from day one.
Audit & Clean
Review existing posts, archive off-brand content, update profile photo with high-quality headshot in training gear.
Optimise Bio
Rewrite your IG bio. Add link-in-bio like (Linktree) pointing to coaching enquiry form.
Brand Aesthetic
Choose 2–3 brand colours, 1 font, consistent filter/preset.
Highlights Setup
Create 5 story highlights: About Me · Client Wins · Training Tips · My Training · FAQ.
Competitor Research
Study 5–10 endurance coaches on IG for competitor analysis what work for them.
Content Bank
Batch-create 1-3 weeks of content before posting anything.
Engagement Baseline
Follow 10-20 target audience accounts (age-group triathletes, runners, cyclists in AUS). Engage genuinely for 15 min/day.
Go Live
Publish 3-6 post grid simultaneously on launch day. First impression matters. Looks like an established presence instantly.
5 Content Pillars
The core themes that will guide our content creation and ensure a balanced, engaging feed.
Train Smarter
Evidence-based training tips, workout breakdowns, training zones, periodisation explained simply.
Client Wins
Athlete transformation stories, race results, before/after training stats. Social proof that converts.
Your Journey
Personal training log, race recaps, behind the scenes, honest thoughts on the grind. Builds relatability.
Fuelling & Recovery
Nutrition for endurance, sleep & recovery protocols, gear reviews, race-day prep nutrition tips.
Mindset & Motivation
Mental side of endurance sport — race-day anxiety, training slumps, consistency strategies, identity as an athlete.
Posting Strategy
The optimal mix and cadence to maximize reach, engagement, and community building.
| Format | Frequency | Goal | Best Time (AEST) |
|---|---|---|---|
| Reel | 2x / week | Reach & discovery | Tue & Thu |
| Carousel | 1x / week | Saves & engagement | Wed |
| Static post | 1–2x / week | Brand aesthetic, quotes | Mon or Sat |
| Stories | Daily 5–10 frames | Community & DMs | Daily |
| Collab post | 1x / month | Audience crossover | Whenever partner is ready |
Client Success Stories
See how we've transformed brands and accelerated growth.
"Frecy completely transformed our online presence. Within three months, our engagement doubled, and we started seeing consistent leads coming directly from Instagram. She captures our voice perfectly."
Sarah J.
Fitness Coach
"I used to stress about what to post every single day. Handing my social media over to Frecy was the best business decision I've made. The quality of the content is unmatched, and it looks incredibly professional."
Michael T.
Wellness Entrepreneur
Monthly Packages
Choose the level of support that fits your current growth goals.
Starter
- 8 static posts / month
- 4 carousels / month
- Captions written for all posts
- Hashtag research
- Scheduled posting
- Reels not included
Growth
- 8 static posts / month
- 4 carousels / month
- 4 Reels / month
- Captions written for all posts
- Hashtag research
- Scheduled posting
- Monthly performance report
Premium
- 12 static posts / month
- 6 carousels / month
- 8 Reels / month
- Story content (10 frames/week)
- Comment & DM management
- Captions written for all posts
- Hashtag research
- Scheduled posting
- Monthly performance report
What's included in all packages
Custom branded templates
All graphics designed to match your brand colours and aesthetic
Monthly content calendar
You review and approve all posts before anything goes live
Captions in your voice
Based on your coaching style, audience, and content pillars
Revisions included
Up to 2 rounds of revisions per post before publishing
Ready to elevate your social media presence?
Let's discuss your goals and find the perfect strategy to grow your brand online.
Book Your Free Discovery Call